Reebok comes up with a slick marketing campaign

The Los Angeles Kings have stunned the hockey world by making a run to the Stanley Cup finals. In the middle of it all is Kings goalie Jonathan Quick. He has stood tall in net and has played above his head this postseason.

Reebok saw enough of Quick to make him the center of a marketing campaign. It might be a ploy to sell more jerseys to women or just more Kings jerseys in general. But the billboard is pretty slick and could get more women to buy a Johnathan Quick jersey.

A clever sexual joke thrown in there, but it might work.
  

Quote Of The Week: Dean Lombardi

After some alledgedly shady dealings with the Edmonton Oilers, Los Angeles Kings General Manager Dean Lombardi had some words for the Oilers organization. This all comes on the heels of the Ryan Smyth trade, where Lombardi initially agreed to take forward Gilbert Brule in exchange for left wing Ryan Smyth but balked when he said the Kings’ lawyers determined Brule had not been procedurally cleared following a concussion. Unwilling to void the trade because Smyth had asked to leave Los Angeles — and because Smyth’s departure would take a huge burden off the Kings’ salary cap — Lombardi agreed to instead take center Colin Fraser and a seventh-round pick in the 2012 draft.

Fraser had yet to be medically cleared to play, but Oilers General Manager Steve Tambellini led Lombardi to believe Fraser was close to being cleared. However, Lombardi said the Kings’ doctors found not only an unhealed fracture but an alarming cyst in Fraser’s foot and a blood disorder. Lombardi said Fraser will require surgery that would keep him out four months.

Talk about getting robbed. Of course Lombardi wasn’t too pleased about this.

“The bottom line for me, I would have rather invested my money with Bernie Madoff than invest in Edmonton’s word.”

Of course Tambellini happened to be traveling and has no response.